How to advertise a new service business
It is extremely important that your website is included on ALL your office stationery so that customers can see it over and over again. The idea of newsgroups is to make a valuable contribution and by doing so promoting your business.
Service businesses are built on trust. You can have them printed relatively inexpensively. Give them out liberally. If you have the budget to take the extra step and make uniquely-designed business cards, all the better.
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Talk to your family and friends. Make sure they each have a nice stack of business cards to hand out when they refer others to your service business. Your local Chamber of Commerce or Rotary club can be great places to find new customers for your service business. Why not share that expertise and promote your business at the same time? Participants not only learn how to install this type of flooring themselves, but are offered special discount prices if they wish to purchase laminate flooring.
Another local retailer who sells goods made of stained glass offers courses on working with stained glass on-site.
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If there's no direct tie-in to your product or service, you can still give a presentation on a related topic. Nursery people or horticulturalists, for instance, often give demonstrations on topics such as tree-pruning, or slide shows of famous gardens they've visited.
Although most of my business involves providing specific writing or training services to businesses, I have given presentations on general topics such as "Promoting Your Business on a Shoestring". If it's not feasible to present the seminar at your site, because you're a home-based business or just don't have the facilities you would need, arrange to give the seminar elsewhere.
Many government-sponsored organizations, such as Business Service Centres, Economic Development Centres, and non-profit programs are always looking for experienced business people who are willing to give presentations. You may also be able to arrange to present your topic through the Continuing Education branch of your local college or university. Start small and start building a name by making a presentation to one of your local groups such as your Home-Based Business Association or Business Women's network.
If public speaking terrifies you, I can't recommend Toastmasters highly enough; this organization has helped a great many people get over this fear and be able to address groups of people. One savvy businessman I know relaxes by being part of a rock band.
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Every time his band's gigs are mentioned in the newspaper, the piece also mentions the name of his business! You may not be part of a band yourself, but everyone does something for "fun".
Whether your chosen leisure activity is working on a museum restoration project, rock-climbing, or shopping, there are all kinds of ways to promote your business while you do what you love to do.
Where's the harm in shopping or rock-climbing wearing a T-shirt that has the name of your business prominently displayed? Or in taking your business cards everywhere you go and clipping your card to the slip when you pay for a purchase by card?
If you or your kids play on a sports team or you just have an interest in one consider becoming a sponsor and get your business info on the team uniforms. Get in the habit of doing business promotion wherever you go and you'll be surprised how word-of-mouth builds. If your leisure activity involves a group, you might ask if you can include your business information on all of their out-going newsletters, or ask if you can at least give everyone a brochure.Smart Ways to Market a Service Business
And with any kind of group activity, there's always the opportunity to promote your business by letting other people know what you do and how it could benefit them. This doesn't mean that you talk about nothing else, but there are bound to be chances to talk about your business that crop up during normal conversation. Your local radio station or cable TV station may have programs that are looking for guests - a great low-cost way to promote your business! And don't forget to search for suitable podcasts on the Internet. Business-related programs are ideal.
Find out who the host is, and approach him or her as willing to share your expertise on a particular topic. Call in programs are popular; you may be able to appear as a guest expert. What's the best way to promote your business?
How can you advertise your business and get your name in front of potential prospects when money is tight or you're just starting up?
Learn How to Market a Service Effectively
How can you get the word out about your business in the most affordable way? Promoting a business is an ongoing challenge for small businesses.
Whether you're just starting out or have been in business for years, these proven advertising and marketing strategies will help your business find new customers without spending a fortune.
When selling a service marketing effectively and creating a good customer experience is extremely important to close the deal. The overall experience has an impact on the perceived value of the service which eases the risk that the prospect may feel.
Services also tend to have the reputation built on one person. The people involved in selling and performing the service have the ability to make or break a company's reputation. It's harder to do damage control for service companies, which means you must always be on your game and your reputation must remain untarnished and pristine.
One bad review could put you out of business. Consumers often find it more difficult to compare service vendors.
They cannot touch or feel the product, rather they have to trust that the service will be performed as promised. How can you help your consumers compare you to other vendors?