What is an acceptable bounce rate google analytics

what is an acceptable bounce rate google analytics
Bounce Rate only applies to landing or entrance pages. Is there a way to track whether a user clicks a link on each page? Thanks for the great post Asha.

Is it immediately obvious what you do, and who your target audience is? This is one of the most underrated causes of high bounce rates. The speed and usability of your website. This is a very simple and broad rule of thumb, and what are certain circumstances where it might be perfectly okay to have a bounce rate higher than these figures. If you pick up a high percentage of your traffic from social media or paid ads, this can affect your average bounce rate as these visitors tend to have a bounce bounce rate.

This indicates that the targeting of the ads needs to be looked at. In the example below, we see a site with an average bounce rate of The main goals for this site should be to a figure out how to keep more of that social traffic longer mobile responsiveness issues could be key here, see belowand b work on attracting more organic traffic, as this is currently very low yet providing the most qualified visitors and the highest number of contact conversions.

If so, request a free website and marketing review from our expert Ninja team. Your free review will be delivered as a video recorded by one of our marketing experts, completely free, within 3 working days.

Some readers of this blog post will ask us to build or promote their websites, for example, but many are here just to find out how to improve their acceptable rate. So traffic to blog posts tends to have a higher bounce rate than traffic to your homepage or other core pages on the site. This screen shows the relative bounce rates of the top site pages white compared to top blog posts rate. You might assume that this indicates the quality of the blog posts is not high, but if you look at Avg. Notice how the bounce rate for the blog posts highlighted red is much higher than the core pages, but yet the average session duration is high, showing that the blog posts are good quality.

All this site needs is an attractive Call To Action from the blog posts. The question in this scenario becomes how to analytics this blog traffic on the site longer.

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One way to do this is to use lots of relevant internal links to other blog posts so that the reader can delve deeper into a topic that interests them. Remember that blog visitors will often have a lower commercial intent i. Instead, consider offering a free mini-course which elaborates on the blog post, requiring their name and email address. There are many situations in which you can get conversions through bounced visits.

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For example it is pretty common in case of blogs, news and publishing sites for the visitors to come and leave from the landing page without browsing any further.

When a visitor converts on your website then his visit should not be counted as bounce even if that visit is a single page visit. This is because our primary reason of running a website is to get conversions and not to optimize bounce rates. That is why you need to adjust your bounce rate.

Bounce rate

You can learn more about adjusting your bounce rate from the articles below:. Profit Index contains all those web pages which are most frequently viewed prior to conversions or transactions.

So if these web pages have got high bounce rate then it is going to significantly impact the conversion volume and conversion rate of your website. You need to reduce the bounce rate of the pages in the profit index in order to improve conversions. Without profit index, you will remain busy optimizing the bounce rate of large volume of random webpages which may or may not impact the business bottomline. If you are not sure how to create profit index in Google Analytics then check out this article: Once you have created profit index and go to profit index report in Google Analytics and sort the table in decreasing order of Page Value: So to solve this issue, I was doing research on it and searching for some best ways which I can implement to reduce bounce of my blog.

During the research, I was noticing few blog content and I found a big diffence in them. I have seen two blogs and one of them writing content just to sell their product and to drive traffic.

On the other side, the second blog is filled with awesome content.

A Better Way to Analyze Bounce Rate

I read almost articles there and they all are hub of helpful information. Difference which I noticed in between these two blogs is, 1st blog is only writing for sales and traffic But 2nd blog is writing just to help their readers.

The writer of 2nd blog was giving brilliant solutions and writing in-depth articles. He was focusing on readership and building relationship with their readers. This was the big difference in these 2 blogs. I have learnt If we will not update old articles with fresh information then there would be high chances, the reader will surely leave our blog because they might not be getting what they really want.

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So updating articles with fresh information would be a technique to hold them and engage them on our blog. I myself never read those articles which have so long and thick paragraphs.

I have seen some websites which writes so long and thick paragraphs which scare readers to read them. I always love to read short and clean paragraphs. So we should must improve our content readability so that readers can find it interesting and helpful.

what is an acceptable bounce rate google analytics

Your article is really helpful to me and I learned so many points from you. Thanks Kristi for sharing such a great piece of content with us. I saved your blog site for later. I always get the bounce rate confused. I have a commercial cleaning company and I have a lot of words on one page. I suspect my customers are finding what they are looking for all on one page.

I would think they are reading and maybe saving my website for later. I am still learning about seo though. Thanks for the post.

what is an acceptable bounce rate google analytics

Awesome post, thanks a lot. This question came to my mind: Is a lower bounce rate better than more users? Hi there, so if someone comes to my site, and checks out my webpage but on that page clicks an external link off to another site reference, etcthen will that count as a bounce?

Kissmetrics Blog A blog about analytics, marketing and testing. Built to optimize growth. Track, analyze and engage to get more customers. Calls to action that could lead a visitor off your website includes: Calling your rate to speak to inquire about products or services.

Leading customers to product sales on another domain or network, such as if you sell products on eBay or Etsy. Clicking on ad banners that pay per click or lead to affiliate product marketing sites. Filling out a lead form that does not take the visitor to bounce page on your website for confirmation.

Here you can see that: This means at least half of the visitors to my homepage move on to additional posts or pages on my blog. This information can help you determine: Which content leads people to more pages on your website vs. Which pages on your site need improvement acceptable — you will typically want to improve the bounce rate of pages with a high volume of pageviews.

This way, the pages that drive the most traffic to your site will send the what visitors throughout more of your analytics. Which pages you should check out as models for ways to keep visitors on your site longer — the ones with the lowest bounce rates probably have the best leads to other areas on your website.

what is an acceptable bounce rate google analytics

What I can see quickly from this is: Visitors from these websites are more likely to dig deeper into my blog. StumbleUpon is my strongest social referrer and has the lowest bounce rate compared to Facebook and Twitter-related sources. Facebook, surprisingly, has the highest bounce rate as a traffic source.

what is an acceptable bounce rate google analytics

Add links to more pages within your website in your content. Go beyond just product pages.

what is an acceptable bounce rate google analytics

Someone may not be ready to purchase a product, but they might just want to learn more about it. Instead of just having the sales copy, include some links such as a product manual, guides on how to use the product to achieve a specific result, what other customers have said about the product, or other similar ideas. Maybe it will keep the visitor on the site long enough to make the sale. Add links to content everyone will love to your sidebar.

what is an acceptable bounce rate google analytics

If your design includes a sidebar that remains throughout your website, then include links on that sidebar that everyone would enjoy. Be sure to review pages on your website with a high bounce rate and low average time on site and look at ways you could provide more information that would keep visitors on the page like video long enough to notice that there is more to your website without just immediately leaving.

Matthew Bennett Nov 01, at Good explanation and very important helpful information for me. You cleared all my doubts here. Hi, i read your best article about bounce rate, Very informative but tell me some about my site bounce rate.? Hi Thanks for this useful article,i have a bounce rate of Hi, Thank you for the very helpful article. My team is currently creating a global dashboard that highlights key metrics from several of our global websites.

Or take the average bounce rate across all landing pages for each market?

what is an acceptable bounce rate google analytics

Bob, great article, I wanted to invite you to head over to http: I know, like you said, nothing is ever perfect, but I like to be able to load all 75 of my clients into it, sort they by industry, and then see how one of my clients compare to my 74 other clients across over graphs and charts…. I made it for myself and have been recently sharing with some friends.

7 Website Analytics That Matter Most

The more the merrier! Bounce Rate Definition Bounce Rate is defined as the total number of visitors registering only one hit per session divided by the total hits. Was this article helpful? It is really helpful. I also find the following link useful. Great article Britt - well done.

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